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Culture and Brand

“If a corporate culture and core values are not designed and vigilantly nurtured to bring a brand to life, the brand is probably not much more than a hollow marketing slogan that does not inspire staff or the market. Apple used its culture and core values to become the most valuable company and brand in the world. You can start today to build a culture that inspires purpose, meaning and commitment from your staff and competitive advantage in the market.”

Tim Allard, CEO, Odyssey

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