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Why Does Your Organization Exist?

An inspired “Why” clearly communicated, authentically embraced and fully operationalized makes a huge difference in the level of commitment, energy and resulting performance in an organization. What’s more, an organization with a clear and inspired purpose attracts clients and employees who believe in what you believe in.  Executives of public corporations under intense pressure to make quarterly financial targets often lose sight of why they exist: to offer products and services that add value to clients. Profit, market share gains and revenue growth are the results of performance, not the causes of performance.

Leaders and organizations whose self-interest overshadows value creation are virtually guaranteed to get less of what they hope to reap. Internally focused political cultures inspire shallow relationships with clients, low innovative energy, and low client and employee loyalty.  So when we talk about “why” we are talking about how you intend to add value to your clients, not what you will get from your clients.

A clear, inspired organizational purpose attracts clients and employees who believe in what you believe in.

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